Search Engine Optimization (SEO)
Thousands of local consumers are looking for your products or services online. They may type in a keyword phrase of what they are looking for like "cost of dental implants" or "cosmetic dentist in boston". We create unique content that answers the prospects' questions, the kind of content that Google is telling us they want to see. This content may include text, blogs, videos and graphics to tell your story.
One of our challenges is that Google and the top search engines regularly change their algorithms which is why we need to stay up on what they are looking for to maintain a high ranking for our clients. We create a recipe of items that are needed for your site to show up high in the search engines results pages (serp).
Develop a content strategy to dramatically improve your search engine rankings and publish blogs regularly to continue to build traffic and relevancy.
Why Does Local SEO Matter?
Plain and simple: Boosting your dental practice in the local community matters. In fact, appearing with high rankings in the local search engine results pages is one of the primary ways that patients nearby are finding you! Mobile "near me" searches have been on the rise since 2015, and 76 percent of these location searches result in a business visit within day. Here are 4 simple tips to ensure that you won't get left behind.
Practice Location Management: The first step in getting patients to find (and then visit) your dental practice is to make sure that your name, address, and phone number data is listed correctly-- on your website and across all platforms where your business is listed.
Craft Local Content: For Dentists it is important to key in on procedures that your patients and future patients may be looking for. For example dental implants and the cost of dental implants are popular keywords that someone may type in to the search engines. If your website has good, fresh content about dental implants including videos and blog articles, you increase your chances of ranking higher because of the content for that particular dental treatment and furthermore getting the patient to click and call you.
Patient Testimonials: Once we get the prospect to your website many visitors may look for what patients have to say about the office, the dentist(s) and the staff. Accumulating reviews over time combined with solid content is a good recipe for ranking high in the search engines.
Lastly, don't forget the human element: Nowadays patients want to quickly find information or else they move on to the next option. Make sure your website is easy to navigate, aesthetically pleasing and most importantly mobile optimized.
Call for a consultation: 860-841-6382