Facebook Audience Targeting
What is Interest Driven Marketing?
Targeting an audience that have similar interests as your current patient s gives your practice a higher chance of attracting the patients you are looking for. We advertise on social media channels to specific age groups, location, interests, and behaviors. This kind of targeting can be an effective choice when you want to reach high-quality leads.
Who are you targeting?
1. Core Audiences: Reach people based on age, gender, education, within a certain radius of your practice. Find people based on what they're int o, like hobbies, events in their lives and entertainment. Choose people based on purchase behaviors and other activities.
2. Custom Audiences: We get in touch with people who are likely to have an interest in your practice including existing contacts, website visitors or people who have previously engaged.
3. Lookalike Audiences: Find people who are similar to your current patients.
How do you advertise to these targets?
We create ads for procedures like teeth whitening, invisalign, mouthguards, and dental implants to reach the people who have already demonstrated interest in these areas or activities and events similar to them.
What are the costs and how do you measure results?
We set up a budget based on your practice goals and marketing strategy. A typical budget could start as low as $500 per month in a less competitive market or up to $2,500 in some of the larger markets. Set up and maintenance fees apply. The actual leads come directly to your email box and we can track the actual cost-per-lead right through analytics.